Official website of the Essendon District Football League

EDFL and Club Connect to Partner Again in 2022

Register with Club Connect today!

The Essendon District Football League are excited to announce a partnership extension with Carlton & United Breweries (CUB) and Asahi’s Club Connect program.

Club Connect is a website where community sporting clubs can purchase all their beverage requirements (beer, cider, wine, spirits, soft drink, sports drink etc) in a single location, at a great price, have the products delivered for free to your clubrooms at a time that is convenient for the Club (training and game day between Monday to Saturday, and you can select the delivery window from 10am-1pm, 1pm-4pm or 4pm-7pm). And best of all, Clubs will earn cashback ($4 per case of alcohol product, $2 per case on non alcohol product) on every purchase, which acts as a key fundraising tool for the club.

Its quick and easy to sign up, there is no sign-up fee, no contract, no minimum order quantity and no exclusivity.

The Maribyrnong Park Football Club signed-up to Club Connect during the 2021 season and had this to say:

‘We’re really happy with Club Connect and will definitely be using to platform again in 2022. The free delivery was most appealing, meaning we don’t have to pick-up the orders and drive around with stock in our cars. We always selected the 4pm-7pm delivery window on a Thursday night, so the stock arrived when we were at the club for training. There is a wide and expanding range of products available, the pricing is competitive and the cash back on every order was a great additional fundraising tool for our club" - Tony Fisher, Maribyrnong Park Football Club

The partnership with Club Connect will provide a convenient and less time-consuming way to procure your clubs beverages as well as provide an additional revenue stream that many clubs need. With most Clubs being volunteer-run, Club Connect takes the hassle out of purchasing beverages with a simple online ordering process ensuring convenience for our Clubs with limited operating hours.

Currently Clubs have various ways of procuring beverages, moving forward and for those that don’t have an existing beverage sponsorship, EDFL is asking member clubs to support this great initiative by setting up a Club Connect account.

Click here to register your account today.

For any questions in relation to the activation (or management) of an account please email:

The EDFL strongly urge all our Clubs give Club Connect an opportunity when our season kicks off.

EDFL Partners